Soon, Kang Jiaqi line smart TV brand "KKTV" has also set up a company to operate independently, with the aim of "online reconstruction of a konka". In addition to Chuang Wei and Kang Jia, Chinese traditional household appliances including Changhong, sea letter and TCL are now facing the transformation of the Internet age. Among them, the Changhong simply began to stop production of non smart TV from 2014.

On the smart TV, which is obviously a can not lose the battle. According to the China electronics chamber of Commerce, the demand for China's flat TV market will continue to remain around 42 million in 2015. And Ovid consulting predicts that 2015 smart TV penetration will reach 85%, which means that the smart TV will add at least 30 million units sold.

However, compared to the Chinese companies for the smart TV speculation, the legendary "Apple TV" has not appeared. In the absence of a very mature international model, China's smart TV can only rely on traditional Chinese color TV enterprises to "cross the river by feeling the stones", and then derive different types of dazzling technology and marketing logic.

More and more problems are on software

But, behind the rapid growth of shipments, it is the frequent slots for smart TV. Mr. Wang three or four months, Changhong, cool Kai, Hisense, TCL and a large number of color TV brand new press conference is coming. We are going to catch up with the new chip sales speed, the star value and smart application, competing for the smart TV market of the living room. No matter what the outcome of the declaration of war is, it is an indisputable fact that color TV brands are becoming more and more marketing, and the description of quality is becoming more and more understatement. According to the questionnaire on quality satisfaction of 2015 smart TV products launched by Nandu recently, the ratio of smart TV to quality problems in 3 years is much higher than that of non intelligent flat-panel televisions. In the brand of intelligent TV set with quality problems, the proportion of domestic traditional brands is over half.

This may be a dangerous signal. "Smart TV", with a duel, exacerbates the power of color TV brands, but may also take them to "give up fine manufacturing". Will the meeting of Chinese color TV manufacturers be the victory of the transformation or the punishment of impulse?

The transformation on the smart TV

In April 1st, SKYWORTH TV companies online brand "cool" Declaration of independent operation, as SKYWORTH in the Internet TV operators "". The smart TV product, which was first launched after the independence of "cool open", claims to provide exclusive experience interface for three groups of children, elders and young people with a smart screen to meet different groups' content needs and usage habits.  He told the Nandu reporter about his smart TV "pits" experience. Three years ago, Mr. Wang spent 3500 yuan on a 37 Inch home made smart TV. Less than half a year, the screen turned dark after the TV started. Later, it was repaired, but it didn't take two years. TV's brightness and image display were not normal. Because of the high cost of maintenance, Mr. Wang simply sold smart TV as a waste product. "The previous TV is good for a few years, now the quality is not good." Mr. Wang sighed.

Such cases are too numerous to enumerate. Yesterday, Nandu Jun quickly launched "2015 Chinese smart TV product quality satisfaction questionnaire", as of press time, questionnaires were collected 100 samples. Asked "how long after the TV purchase is the first time the quality problem", 32% of the smart TV users choose less than 3 years. By contrast, only 14% of non smart TV users reflected "failure in 3 years".

More specifically, "screen experience, sound quality" and "APP interaction after downloading can't install and upgrade failure" is the most common problem for consumers to tout. In addition, "the rate of flat panel TV failure rate is rising up to 12.3%, especially the popularity of smart TV to bring challenges to after-sales service." Lu Renbo, Deputy Secretary General of the China Electronic Chamber of Commerce, told Nandu reporters.

That is to say, with the popularity of smart TV, "the former quality problem is mainly hardware, and more and more problems are in software." This is the problem that the traditional television has not encountered before, at present, the enterprise is also working in the software, evaluation, after-sales service and so on. Liu Zhigang, deputy general manager of the National Center for quality supervision and inspection of the National Radio and television products.

Reason to reduce the pressure mountain

This may be a dangerous signal.

Shortly before that, the national broadcast and TV product quality supervision and inspection center completed a quality report of China flat panel TV in 2015, covering 40 models from 32-70 inches. The results show that the average luminance of the 40 models is 278cd/ square meters, and the difference is large, and the SG standard is only 25% more than the 350cd/ square.

"The effect is not particularly good from the display of luminance indicators. In the sound frequency response, as the television is thinner and thinner, a lot of flat TV is lower than the traditional CRT TV sound frequency index. Liu Zhigang to Nandu reporter analysis, some of the project indicators are relatively poor, which is related to the price difference and price war, related to the cost control.

A year ago, smart TV also belonged to high-end products in color TV, and the price is usually about 20%-30% higher than ordinary flat TV. Under the agitation of Internet brands such as music vision, the price of smart TV has also fallen rapidly. 40 inches of smart TV about 2000 yuan is not rare, SKYWORTH, Hisense, Changhong, Konka, TCL and other families are sold. A domestic brand color TV market